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History of the webFirst though, let's go over the history of the web.From the 90's until the mid 2000's, most systems on the internet were very static. You had forums, basic html websites with minimal interactivity, and maybe just a simple payment link. That'…
What are the drawbacks of higher abstraction?You may be thinking, shouldn't I just always use the highest abstraction level possible then? Well not really. In reality, you may want more control to be able to do something that is just not possible in the lower…
1) AudiencesAudience targeting is the way in which you can target users online as people. This is done by figuring out where they congregate online and then using tools like ad platforms (such as Google and social media sites like Instagram etc.) to reach the…
1) Push MarketingThe first way was to “push” your ad in front of others. This is also often what people refer to as "advertising", since you are actively promoting what your product or service (most likely by paying for the privilege). This could be by buying…
The ways this fits into the awareness stages we mentioned earlier, is that you need to speak to them differently depending on their awareness stage. This can be split into 3 main sections: EducationProspectingClosing👩🏫 EducationThis is where you provide info…
So how does this relate to your product or service? In your marketing you need to reach your target audience at the awareness stage they're at.Let's take 3 examples: 1) Selling an iPhone 2) Selling an iPhone case and 3) Selling an iPhone portable fan1) Sellin…
Let’s say that you’re selling phone cases. Who would you start selling to? Most people would say everyone! Everyone has a phone nowadays, so everyone is a potential customer, but is that a good way to think about it? The first question you need to ask yoursel…
The easiest way to do get started on seeing demand for a product or service is to see what people are actually searching for on search engines. The easiest way is to go to Google Keyword Planner and see the number of searches per month for that category of ke…
The first place to start is to think about something in your own life that you would want to exist. This could be:A product or service you wish existed. Did you ever search for something you wanted to buy online, and not find it? Something you wish could have…
A product is something that can be sold multiple times, that typically is independent of your time. Examples of selling products online are:1) eCommerce: Selling physical products where you own the inventory (apparel, electronics etc.). This is straightforwar…
You may be thinking, another newsletter? Why on earth should I care?!That's a fair point. I know your time is limited and you want to avoid wasting it on another newsletter that you just skim and archive, but this one is different.How?Well for starters, every…