Probably the biggest mistake I’ve seen by aspiring entrepreneurs is asking people what they should create. They usually do this by having them fill out questionnaires or surveys.
This is a bad way of doing customer validation.
Why? Because if you ask someone if they would buy something, bias could creep in.
1) They would be too honest with you and make you feel discouraged (telling you how it’s a horrible idea and would never work).
2) They would tell you it’s a great idea when they don’t really like it (people are sometimes too nice).
So what do you do?
The best way to validate a business is to start selling, and see if there is demand.
But what if you’re not ready for that?
The next best way is to see what people are discussing online in their natural habitat or “water holes
”. This can be on social media, blogs, forums, groups (Facebook, Slack, Whatsapp etc).
For example, you could go on parenting forums, Facebook groups etc. and see what issues parents are facing, and build a product or service around that.